Audience’s background
What is their level of education?
What is their level of English?
What is their job title?
- Programmer, system architect, travel agent, manager of a travel agency, etc.
What are their main job tasks?
- Travel agents make airlines and train reservations on a minute-by-minute basis.
- (Travel agency) system administrators configure old and new machines.
What will they use your software for?
- Are they developing software from your software?
What areas of your software will give them difficulty?
- Is your product difficult to install on certain operating systems?
Are they resistant to using your software?